Monday 26 November 2012

A QR code mapping system

Recently, we walked into an unexpected QR code mapping system at Custom's House in Circular Quay whilst waiting to dine at Cafe Sydney.

It's called Sydney from all Angles and is an interactive map showcasing regions of Sydney. How does this interactive map work?

The interactive map utilises the existing space really well. In the centre below your feet lies an impressive scale model of Sydney's CBD. The map extends onto the 6 vertical pillars surrounding the map graphically via a series of cube-trails. Leading from the floor up the pillars til eye level. At eye level the cube-trails form a series of QR codes - ready to be scanned. Each pillar represents a region not surrounding Sydney's CBD.

What surprises us most - is that this concept is also interactive. Allowing users to upload their stories from suburbs and share their experience. So, it is an informative website but also one that has cleverly integrated 'user-generated' content that is emotionally compelling.

Interested? Go down to Customs House and take a look, scan a few QR codes and explore virtually. A pretty interesting concept.











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